We’re one of the top SEO companies in the world and the best Baltimore SEO agency. It enables your site to adapt to whatever device your audience uses to have a positive experience. If your site loads too slowly, your audience will bounce back to the search results and visit another site instead. Next on our list of on-page SEO activities is optimizing your URLs.
- Think of it like how Netflix personalises recommendations of shows and movies to watch.
- Someone with a beginner’s knowledge of HTML, CSS, and JavaScript, could make some basic improvements.
- A thorough SEO audit includes the most important ranking factors, including on and off-page.
- Automated content optimisation uses AI tools to constantly analyse your SEO and content based on what’s ranking in the SERPs in real-time.
For one, you’ll make your site more accessible, so it’s helpful for a wider audience. And for another thing, you’ll have a chance of your images ranking in the Google Image search results. Read more about these topics in our posts about image SEO and alt tags. They include title tags and meta descriptions that can influence how your page appears in search engine results and significantly impact whether a user clicks on it. Write concise and informative meta-descriptions that summarize each page’s content. Use relevant keywords and always include the main or secondary keywords in the description.
Use a descriptive and optimized URL
For example, few years ago I partnered with BuzzSumo to create this content marketing study. Which doubles the number of eyeballs, links and social media shares that you get. And when you rank for that term, you’re BHS Links going to get linked to like there’s no tomorrow. First, they identified a topic that bloggers and journalists tend to write about.
Check for crawl errors
You can even add your products and services to the recommendation engine to increase conversions. Think of it like how Netflix personalises recommendations of shows and movies to watch. As users start clicking on the recommendations, the machine learning algorithm learns what gets the most clicks.
Tối ưu URL trong SEO Onpage
It’s also a way for people with vision issues to know what’s on the page if they use a screen reader, as they will read out the tag. We’ve put together this simple (but actionable) list of the 12 most important factors. Nowadays you will see a lot of experts and agencies focusing on off-page and technical factors, such as link building and minifying code.
With clear goals and checklists, you won’t get stuck on any of the site’s improvement stages. Moreover, you’ll be able to avoid your competitors’ mistakes, which will eventually lead to higher rankings, more organic traffic, and, of course, increased sales. Next to page speed, mobile-friendliness is one of the most important on-page SEO ranking factors that influences your SEO ranking. When you write your meta description, include the relevant keywords in it. It’s important to use the keywords in the meta description so your audience further understands the context of your page.